
Our Mission
At Jade, we are on a mission to revolutionize the wine and spirits industry. We understand that the allure of luxury should not come at the cost of affordability. Our brand is driven by a clear purpose: to challenge the norms and create a space where opulence, quality, and accessibility coexist harmoniously. We are committed to redefining industry standards and offering products that embody sophistication without compromise.
Our Vision
Jade has a bold vision for the future – one where luxury is not confined by extravagant price tags. We believe that everyone deserves access to the finest experiences, and that belief guides our every endeavor. Our brand is built on the principles of inclusivity, unwavering quality, and unmatched value. We are setting a new standard for what consumers can and should expect from their choice of wine and spirits.
What Sets Jade Apart:
- Affordable Elegance Jade represents affordable elegance at its best. We bring you premium products without the premium price tag. You can indulge in luxury without breaking the bank.
- Quality Above All Quality is the cornerstone of Jade. From the vineyards to the bottle, we meticulously ensure that every drop meets the highest standards. Our commitment to quality is your assurance of an exceptional experience.
- Accessible Luxury We firmly believe that luxury should be accessible to all. Jade is here to make that a reality. Our brand is an invitation to experience the best without limitations.
- Eco-Conscious Sustainability matters. We take our responsibility to the planet seriously. Jade is committed to environmentally friendly practices, from sourcing to production and packaging.
- Innovation Meets Tradition Jade is where innovation meets tradition. We honor time-honored techniques while embracing new ideas, resulting in products that are both classic and cutting-edge.
Distribution
The right distribution partner allows consumers to experience the world’s greatest products. Our partner, Republic National (RNDC), is the second largest wine & spirits distributor in the United States.

- 37 + D.C. Distribution States
- 12,000+ Employees
- 12B+ Annual Revenue
